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May 21, 2010
New Sterilite Website & Branding
Townsend, MA – Sterilite is excited to announce the launch of a new website design at the company’s www.sterilite.com web address. The new website includes a refreshed look and feel that promotes a user-friendly layout, intended to help the consumer navigate the site with ease and excitement. Sharp photographs, detailed product descriptions and recommended uses provide consumers with information needed to purchase and use Sterilite’s products.

The website will also include a section that provides ideas on how to organize one’s home and how Sterilite’s high-quality and value-oriented products help satisfy storage needs for all-sized spaces. A consumer-centered forum will allow visitors to leave their questions, thoughts and personal tips for other site visitors to see.

In addition to the new website, Sterilite is introducing a new labeling design that will be seen across most of Sterilite’s product lines. The new labeling offers a clean and modern appearance, with a blue arcing wave that accompanies Sterilite’s classic logo. Each label offers photographs of the product that highlight important features and suggest common consumer uses through propping. Informational elements are simplified and placed in consistent locations on all labels throughout the Sterilite assortment, allowing consumers to more easily find, read and understand details of the product. Look for Sterilite’s label transition to be complete by late-2010.
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